film / commercial

canadian tourism

You haven’t lived until…you’ve eaten fresh-caught burbot, light tempura deep-fried in a cast iron skillet, while huddled around a pick-up truck with your ice-fishing buddies…on a -40 morning. These fish may be uuuugly, but they’re equally tasty. Funny how hunger can overcome prejudice.


The Canadian Tourism Commission asked us to cast a (warm) light on Saskatchewan’s, mid-March, deep freeze fun: ice fishing, dogsledding, skiing, etc.  I shot a dozen shorts and enough photographs to keep my camera shutter from freezing…but not my fingers.  The hot mineral waters spa (almost) thawed my heart.