contenders: creative that could'a been a somebody

knorr / salty campaign

This was put together for a pitch….


I printed up some dummy “missing” posters and used a black sharpie to “dress up” a tiny pepper shaker from a dollar store.


Then I hit the streets and sewer grates to get dirty with Pep, as we searched all over town for Salty.


Poor Pep…he took it all pretty hard.


The final ad was to include a CGI version of Pep, weeping pepper tears for his lost buddy.


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