lg • London

LG sponsors cultural and sporting events of all kinds, such Toronto Maple Leafs and Toronto Raptors games.


This NBA promotional stunt exported towering dunks to the Tower of London, where The Toronto Raptors played an exhibition game in merry ‘old England.


I wrote the “be the one” campaign slogan, developed the FanBassador logo, and designed the promotional content for print, video and online. The videos were also presented during games on the Air Canada Centre’s “jumbotron” screen, and the interactive product showcase located in the arena’s main entrance.


The images below show the evolution of the designs, with the final version at the top.